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March 04
​Alliant Acquisition of The LifeBalance Program Adds Powerful New Service to Employee Benefits Program

Portland-based program provides exclusive discounts on well-being-related activities

NEWPORT BEACH, CA — Alliant has added a powerful new service to its national employee benefits platform, acquiring the Portland, OR-based LifeBalance Program. The addition of the well-being discount program further expands the Employee Benefits Group’s broad suite of products and services while providing clients and their employees with an innovative and cost-effective new option.

“LifeBalance is a unique program that has long been dedicated to helping employers offer diverse discounts and services that enable employees to strike an all-important balance between their work and home life,” said Tom Corbett, Chairman and CEO of Alliant. “In addition to expanding our service profile, adding LifeBalance to our team will further enrich our employee benefits offerings as we continue to provide the most innovative and effective well-being options to our clients and partners.”

Founded in 1996, The LifeBalance Program’s vision is to inspire balanced lives, building customized discount programs that help clients engage, satisfy, and retain members and employees. LifeBalance’s savings platform offers member-exclusive discounts on healthy, fun, and fulfilling activities and purchases. LifeBalance services health plans, employers, and associations, and currently provides thousands of savings options to more than one million members across the United States.

“LifeBalance believes that happiness and fulfillment are found when we stick to one guiding principle: Never get so busy making a living that you never make a life,” said Erin Kennedy, Senior Vice President with LifeBalance. “Teaming up with Alliant aligns us with an organization that shares this ideal and will enable us to further expand our reach and impact as we endeavor to create a healthier, happier workforce nationwide.”

The entire LifeBalance team will join Alliant and continue serving clients nationwide from its Portland headquarters. Terms of the agreement were not disclosed.